Advertising, promotions and marketing managers essential career information:
- 2011 median pay: $88,590
- 2011, number of jobs: 28,420
- Employment growth forecast, 2010-2020: 14 percent
- Entry-level education requirements: Bachelor’s degree
Advertising, promotions and marketing managers; what they do:
Advertising managers, promotion managers and marketing managers are master fishers of sorts; their primary job is to snare the consumer, hook, line, and sinker before they even know what happened. These managers work together, as well as with art directors, sales agents, and financial staff members to plan programs and campaigns designed to engage current and new customers’ interest in a product or service.
Advertising managers, promotion managers and marketing managers all work with various department heads or staff to discuss subjects such as contracts, selection of advertising media, and products to advertise. Together, they decide the type of media to use for the advertising campaign such as radio television, print, online, billboards or a combination of different types of media.
Advertising managers, promotion managers and marketing managers inspect layouts, analyze market research studies, develop pricing strategies for products and supervise a media campaign from start to finish.
An advertising manager career includes stirring up interest in potential buyers for a product or service. An advertising manager career also includes overseeing the sales staff and other individuals responsible for generating advertising ideas. Advertising managers often also serve as a liaison between an advertising or promotion agency developing and placing the ads and the client purchasing the ad campaign.
A marketing manager career involves estimating the demand for a product or service an organization or company offers versus the demand for a similar product or service its competitors offer. Marketing managers also help identify possible additional markets a company can target in advertising.
Marketing manager careers include trying to keep the customers happy with lower prices, while also finding ways to keep the company’s costs low to maximize profits.
Promotions managers are responsible for programs combining advertising and purchasing incentives to improve sales.
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Advertising, promotions, and marketing managers job titles:
- Account Executive
- Media Director
- Promotions Director
- Advertising Director
- Marketing Director
- Senior Marketing Manager
- Classified Advertising Manager
- Account Executive
- Retail Advertising Sales Manager
- Advertising Sales Manager
Advertising, Promotions, and Marketing Managers Education, Certification and License Requirements
An advertising, promotions, or marketing manager career typically begins with a bachelor degree. Relevant majors include Bachelor of Marketing or Bachelor of Journalism. A student completing an internship while studying is highly recommended.
Advertising, promotions, and marketing manager programs cover subjects such as:
- Consumer behavior
- Market research
- Communication methods and technology
- Visual arts
- Arts history
- Business law
Advertising, promotions or marketing managers don’t need specific licenses or certifications.
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Advertising, Promotions, and Marketing Managers Job Outlook
Forecast: 13 percent employment growth from 2010 to 2020 for advertising managers, promotions managers and marketing managers, on par with the average for all occupations.
Companies aiming for expansion within and sometimes out of their markets, keep the role of advertising managers, promotions managers and marketing managers in demand.
The increasing number of digital media campaigns increases the demand for advertising managers, promotions managers and marketing managers.
Advertising, Promotions, and Marketing Managers Salary
- 2011 median annual wage: $88,590
- 2011, workers at the 75th percentile annual wage: $135,930
- 2011, workers at the 25% percentile annual wage: $60,820
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